TellyWars.com

A very good recap of the situation on the BBC website - it includes a Q&A session which clarifies a lot of speculation around the topic.

The article shows some good examples of how down n dirty this whole affair has become, citing one example:

“When Virgin Media’s chief executive first refused to pay the asking price, Sky retaliated by showing adverts urging cable TV customers to contact Virgin Media’s customer service helpline and demand the cable TV operator show Sky One.”

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I always find it interesting what sort marketing campaigns companies come out with at short notice and I have to say that overall, I am impressed (as a marketing professional) at the performance of both VirginMedia and BSkyB over this fiasco.

But, one thing that has really got me is that Sky are taking somewhat of an underhand approach to their attempts at poaching customers from Virgin… Read the rest of this entry »