Is Sky taking an unethical approach to marketing?
March 9th, 2007 by TellyWars
I always find it interesting what sort marketing campaigns companies come out with at short notice and I have to say that overall, I am impressed (as a marketing professional) at the performance of both VirginMedia and BSkyB over this fiasco.
But, one thing that has really got me is that Sky are taking somewhat of an underhand approach to their attempts at poaching customers from Virgin… Read the rest of this entry »
Category: BSkyB, Speculation | 2 Comments »