Didn’t realise that SkyOne ran any sports games at all - how the hell they get a game like that when it isn’t on BBC / ITV / 5 / main sports channel? That’s ridicilous!

But if you are on the package below that, upgrading means you also get access to all the TV on demand stuff included (4OD has every episode of Peep Show, Spaced and so on).

Is it not a coincidence that it is a Scottish football match and it is shown on Sky One (wtf!!!) and most scottish fans will have gone to virgin for their Setanta service. The same is happening this week with the Celtic european match.

I pay for setanta and sky sports and I feel that this petty arguing is affecting the customer. I would take action but I dont know who to take the action against.

It is just too childish if you ask me!

To be perfectly honest I don’t miss Sky at all - Sky One was just full of crap adverts for their crap TV shows - their only real sellers were Lost and 24 and you can get those on DVD.

I believe that both companies’ marketing departments have done them proud - they have been leveraging key arguments to sway public opinion, without going overboard - which, IMO, is what a good marketing team should be doing.

But that’s the positives over with.

First off, I think BSkyB have pushed their market power too far - they tried to blag a better deal from VirginMedia simply because Virgin have made clear moves to take a decent chunk of the UK market share. While this might be good business sense, it is very short sighted in this day and age - after all, your advertiser’s key demographic audience (18-24) are more than capable of picking up your key TV shows via download sites. You’ve gone and shot yourself in the foot there.

On the flip side, Virgin have moved public with a very aggressive attack on Sky - this has more or less alienated any chance of any future deal without some drastic retractions on both sides. While key demographic groups may move onto Internet technologies to download TV shows, a lot won’t and those are the people you are noticing leaving your service now.

My main beef with the whole deal is the amount of bullshit that has been thrown around - this means that consumers no longer have a reasonable amount of “facts” to base their decisions and now have to wade through a tonne of “spin” to make a decision. Virgin says Sky was overcharging - Sky accuse Virgin of overcharging….. pfft. Grow up.

Regardless of who is right or wrong here, both companies are punishing their customers be it through disruption in services or the need to change provider. Sky is just as much to blame for this as Virgin and now they both need to sort it the fuck out.