Have your say!
March 9th, 2007 by TellyWars
Tired of all the drama? Sick of two multi-billion pound companies bickering in boardrooms and taking pot shots at each other while YOUR service is disrupted? Want to know the real story so YOU can base your decisions on FACT and not SPIN?
Well, have your say here and find out what everyone else has to say on the matter - if enough people make a noise then VirginMedia and BSkyB will have no choice but to listen.
Their marketing teams are working day and night to leverage public opinion to their advantage. What they don’t realise is that WE can use that same power to leverage the actions and policies of Branson and Murdoch’s businesses. Tell them how you feel here.
Syndicate --> 
This entry was posted on Friday, March 9th, 2007 at 4:04 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
March 9th, 2007 at 4:14 pm
I’m going to kick this one off with some honesty.
I believe that both companies’ marketing departments have done them proud - they have been leveraging key arguments to sway public opinion, without going overboard - which, IMO, is what a good marketing team should be doing.
But that’s the positives over with.
First off, I think BSkyB have pushed their market power too far - they tried to blag a better deal from VirginMedia simply because Virgin have made clear moves to take a decent chunk of the UK market share. While this might be good business sense, it is very short sighted in this day and age - after all, your advertiser’s key demographic audience (18-24) are more than capable of picking up your key TV shows via download sites. You’ve gone and shot yourself in the foot there.
On the flip side, Virgin have moved public with a very aggressive attack on Sky - this has more or less alienated any chance of any future deal without some drastic retractions on both sides. While key demographic groups may move onto Internet technologies to download TV shows, a lot won’t and those are the people you are noticing leaving your service now.
My main beef with the whole deal is the amount of bullshit that has been thrown around - this means that consumers no longer have a reasonable amount of “facts” to base their decisions and now have to wade through a tonne of “spin” to make a decision. Virgin says Sky was overcharging - Sky accuse Virgin of overcharging….. pfft. Grow up.
Regardless of who is right or wrong here, both companies are punishing their customers be it through disruption in services or the need to change provider. Sky is just as much to blame for this as Virgin and now they both need to sort it the fuck out.
March 12th, 2007 at 3:05 am
I think both companies are being childish over this whole thing and it’s people like us that lose out.
September 29th, 2007 at 4:06 pm
At the moment I am a virgin media customer (ex ntl). I do get the Sky Sports channels through virgin. Two weeks ago I wanted to watch the Rangers match on Sky Sports Extra (which I pay for) only to be told that virgin customers could not access the interactive channel. I feel that I have paid for this service and I am not receiving it.
Is it not a coincidence that it is a Scottish football match and it is shown on Sky One (wtf!!!) and most scottish fans will have gone to virgin for their Setanta service. The same is happening this week with the Celtic european match.
I pay for setanta and sky sports and I feel that this petty arguing is affecting the customer. I would take action but I dont know who to take the action against.
It is just too childish if you ask me!
November 30th, 2007 at 1:03 pm
The interactive thing on Sky is Sky only - tried it on Virgin the other week there two to no avail. :-/
Didn’t realise that SkyOne ran any sports games at all - how the hell they get a game like that when it isn’t on BBC / ITV / 5 / main sports channel? That’s ridicilous!